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Healthcare Dynamics Model "Go with the (patient) flow"
In this paper, senior researchers from Ipsos' Health & Pharmaceutical Practice discuss new research approaches to understanding the buying process for therapeutic categories.
Core elements of the approach examined include:
- the Patient's experience as the organizing principle,
- High level process steps that are frequently found in research across a range of therapeutic categories and situations,
- Detailed Analysis of process steps specifics to the therapeutic category being studied, and
- Assessment of the relative impact of each of the various stakeholders.
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