8 pages; 4 charts
In this White Paper published August 2011, Ipsos Health refers to new research data that addresses the wide-scale healthcare problem of mal-adherence...
5 pages; 3 charts
In this paper, senior researchers from Ipsos' Health & Pharmaceutical Practice discuss new research approaches to understanding the buying...
8 pages, 6 charts/tables.
When a company changes its product formulation, confirmatory product testing is conducted to assess the new product’s viability versus the current...
12 pages, 8 tables.
Ipsos Marketing recently embarked on a multinational R&D study to uncover better ways to understand how consumers connect with brands. Our...
12 pages; 11 charts.
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data. Most customer satisfaction...
8 pages, 9 tables.
Identifying the optimal price for a new product is a critical step in the innovation process – and correcting the price of an existing product...
7 pages; 4 charts.
An idea is a potential area of opportunity for developing new products or enhancements to meet consumers' needs. Typically, a large number of ideas...
16 pages; 8 charts
The lifeblood of many organizations is to introduce new services and products to the marketplace. One of the commonly asked questions in the area of...
12 pages, 5 charts.
Marketers can leverage the power of packaging by increasing their brand's shelf standout, the degree to which shopper's notice their brand's...
20 pages, 8 charts/tables
Researchers typically focus on the cluster analysis component of market segmentation. However, for segmentation to be successful, one must follow all...
20 pages, 5 charts
The purpose of this paper is to explore the reasons why such an important tool, segmentation research, so often fails to provide actionable results....
