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White Paper

Using Text Analytics to Bring Us Closer to Reality

Recent advances with text analytic software allow us to process and analyze verbatims from open-ended questions within a few short hours from the...     

Adherence to Prescription Therapy: Ipsos Health's Adherence Dynamics Research Model

8 pages; 4 charts

In this White Paper published August 2011, Ipsos Health refers to new research data that addresses the wide-scale healthcare problem of mal-adherence...     

Healthcare Dynamics Model "Go with the (patient) flow"

5 pages; 3 charts

In this paper, senior researchers from Ipsos' Health & Pharmaceutical Practice discuss new research approaches to understanding the buying...     

Will Reformulating Your Product Be a Risk to Your Business?

8 pages, 6 charts/tables.

When a company changes its product formulation, confirmatory product testing is conducted to assess the new product’s viability versus the current...     

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