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Super-Charging Discrete Choice
How to Get More Out of DC Modeling
Speakers: Stephen Bohnet
Recorded Date: Tuesday, June 02, 2009
Duration: 43 minutes
View this presentation to understand how optimization research can be upgraded from share-of-preference results to financial predictions.
Super-Charged Discrete Choice Modeling translates market research lingo into terms that senior leaders, engineers, the sales force, finance, and customers understand. Addressing business questions in terms of sales, revenues, and profits opens new doors and increases the importance of research to the organization.
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