MACU Webinar: Building Better Member Experience
Speakers: Julie Winram, President, Ipsos Reid West
Recorded Date: Monday, May 28, 2012
Duration: 48 Minutes
View this recorded webinar to hear Julie Winram, President of Ipsos Reid West, share her learnings on what makes for an effective Voice of the Customer Program. Julie touches on good program design, governance, benchmarking, target setting, fair score-carding, closing the feedback loop, and the link between customer experience and employee engagement. The learnings from this webinar are tailored for marketers in the financial services and credit union sectors.
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