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Innovate and Build Your Lottery Brand with Cost-Effective Custom Online Communities
Speakers: Paul Lauzon
Recorded Date: Thursday, June 11, 2009
Duration: 50 minutes
Proprietary online panels can be a significant cost-saver for lottery clients looking to conduct ongoing online research. This is particularly relevant during the current economy when research budgets are tighter than they have ever been, yet lotteries are asked to deliver more proceeds to their state legislatures and provincial governments than ever before.
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