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How to Develop Concepts into Market Winners
Speakers: Kerri Ryan, Kevin Dona
Recorded Date: Thursday, May 17, 2007
Duration: 45 minutes
Introducing new products and services to the marketplace is a balancing act between innovation and risk management. It's crucial to know, as early as possible, which concepts should be pursued because they have good market potential, which need tweaking, and which should be abandoned.
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