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Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

As marketers strive to establish, maintain and grow a solid position in the marketplace, they need to understand consumers' perceptions of what is currently being offered in the marketplace and how those products are arrayed in the eyes of consumers. Market landscaping arms manufacturers with the consumer insights they need by providing a holistic, consumer-perceived picture of the marketplace.

By viewing this recorded webinar, you will learn more about how market landscaping can help you to:

• Understand the marketplace from a new perspective that integrates the market landscape with other analyses such as segmentation, need state analysis, etc.
• Better position new and existing brands and products;
• Uncover white space opportunities for new product development; and
• Integrate concept testing into the market landscape to determine if your new ideas fit with white space opportunities.