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A Novel Approach to the Healthcare Buying Process – In a Multi-Stakeholder Marketplace
Speakers: Elys Roberts, Sharon Paik, Paul Snyderman
Recorded Date: Thursday, July 09, 2009
Duration: 55:56 minutes
Recent changes in the market have transformed traditional approaches to pharmaceutical marketing. As payors, patients, caregivers, nurses and myriad other stakeholders play increasingly important roles in brand success, marketers must seek innovative ways to effectively and efficiently meet the dynamic needs of multiple stakeholders.
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