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Webinar

Research Practices that Hinder Innovation

40 minutes

View this recorded webinar to hear new survey results for different well known technology products and services to help researchers and marketers...     

Adherence to Prescription Therapy Research Webinar: The Curious Case of the Missing Prescription

56:18 Minutes

Join senior experts from Ipsos Health to learn more about how to use market research to improve prescription drug adherence among patients in your...     

Vantis Insights into New Investigational Medications for Weight Loss

50:42 minutes

View this recorded webinar now to hear Ipsos Vantis' Tom Young and Bob Shekhdar discuss fresh insights gleaned from the Vantis Health Files on new...     

Forecasting and the New Age of Marketing

55:15 minutes

Forecasting has been an integral part of the CPG innovation process since the 1970s. However, marketers now find themselves operating in a new age of...     

Why North Americans Are Warming Up to Internet Gambling

20:00 minutes

View this recorded presentation to learn some intimate details about how Americans and Canadians feel about Internet gambling, if it should be...     

Demand Express Measures Copy Impact & Buzz

45 minutes

Earlier this summer, Ipsos Vantis ran its Demand Express omnibus to study the performance of 30 new products and services that have recently hit the...     

A Novel Approach to the Healthcare Buying Process – In a Multi-Stakeholder Marketplace

55:56 minutes

Recent changes in the market have transformed traditional approaches to pharmaceutical marketing. As payors, patients, caregivers, nurses and myriad...     

Powerful Research for Packaged Goods Companies

46:42 minutes

View this presentation to learn about the latest tools that Packaged Goods companies are using to understand their marketplace, create new product...     

Leveraging the Travel Behaviors of America's Affluent

45 minutes

Do Affluents hold the key to travel industry stabilization and rebound? How do the Affluents view the economy? View this presentation to learn more...     

Super-Charging Discrete Choice

43 minutes

View this presentation to understand how optimization research can be upgraded from share-of-preference results to financial...     

Innovation Myths: Dispelling commonly held beliefs to

60 minutes

Good product ideas often do not ultimately generate the full enterprise value expected of them, and most organizations do not get the return on...     

How to Develop Concepts into Market Winners

45 minutes

Introducing new products and services to the marketplace is a balancing act between innovation and risk management. It's crucial to know, as early as...     

Building a Roadmap for Strategic Vision and Innovation with Market Landscape Studies

47:29 minutes

As marketers strive to establish, maintain and grow a solid position in the marketplace, they need to understand consumers' perceptions of what is...     

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