Presentation

Building Stronger Brands and Relationships by Understanding the Patient's Emotional Journey

11 Minutes

Karen Hillis-Skipper, Strategist and Qualitative Researcher with Ipsos Understanding UnLtd at the Pharma Market Research Conference February 2013,...     


Ipsos Fun Facts — Consumers In The Pacific Northwest

Almost one-quarter (24%) of area residents attend "Happy Hour" at least once a month. Featuring a medley of fun facts from an Ipsos study that...     


2012 Seattle Knowledge Summit

Ipsos just completed its 6th Annual Seattle Research Knowledge Summit during which we showcased collaborative tips, techniques and case studies to...     


The Ipsos Bistro

Everyone in restaurant operations knows the key to financial growth in the industry is getting customers to visit your brand “one more time”. The...     


Topics

Ad Recall  •  Affluent  •  Alienation Testing  •  Banking  •  Benchmarking  •  Brand Communications  •  Brand Equity  •  Brand Loyalty  •  Brand Penetration  •  Brand Research  •  British Columbia  •  Business  •  Canada  •  CanWest Media  •  China  •  Coca-Cola  •  Concept Development  •  Concept Evaluation  •  Concept Testing  •  Consumer Trends  •  Consumers  •  Customer Satisfaction  •  Data Collection  •  Digital Content  •  Digital Media  •  Economic Recovery  •  Economy  •  Emerging Markets  •  Emotional Measurement  •  Entertainment  •  Environment  •  Equity Flow  •  Ethnic and New Canadians  •  Family  •  Fashion  •  Food  •  Forecasting  •  Fortune 500  •  Gambling  •  Government  •  Green  •  Health & Pharmaceuticals  •  Health Insurance  •  Healthcare  •  Healthcare Dynamics Model  •  Hierarchical Bayes Model  •  Hospitality  •  Idea Testing  •  Immigration  •  Innovation  •  Inter@active Reid  •  Interactive Custom Panels  •  Internet  •  Internet Gambling  •  Internet Usage  •  Likability  •  Line Optimization  •  Lottery & Gaming  •  Low-Income  •  Market Landscaping  •  Market Permeability  •  Media  •  Modeling  •  Multiattribute Utility Theory  •  Newspapers  •  Olympics  •  Online Panels  •  Packaging Design  •  Panels  •  Positioning  •  Predictive Modelling  •  Pricing  •  Product Development  •  Product Extension  •  Product Launch  •  Product Testing  •  Public Attitudes  •  Public Opinion  •  Purchase Decision Trees  •  Qualitative  •  Recession  •  Relevance, Expensiveness and Differentiation  •  Retail  •  Rewards Programs  •  Sales  •  Segmentation  •  Social Media  •  Sports  •  Tax  •  Technology  •  Teens  •  Telephone Surveys  •  Travel  •  Trial Potential  •  USA  •  Video  •  Wireless Trends  •  Youth