Travel Brands Challenged in Today's "New Normal"

So here we are. We're in a recession. Belts are tightening and budgets are getting trimmed. And if you operate in the travel and hospitality sector, you’re likely feeling the squeeze right now. How are consumers reacting to the recession? And what do you need to know to weather this economic storm?

Ipsos continues to monitor trends in the United States travel market – including business and leisure travel – in the face of the current financial crisis. New data from a recent Ipsos poll conducted among U.S. adults shows that consumer concerns in 2009 for both the economy, and their own personal situation, has dampened the travel market outlook for the year. This may spell tough times ahead for the business and leisure travel sectors, but also opportunities. Stay in touch with the changing needs and preferences of today's travelers and understand the hows and whys of consumer decision making by downloading this paper now.