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Three New Product Success Factors You Should Measure, Control and Own
With so many variables having the potential to impact new product success, it is difficult for Marketers to discern which factors they can and should control to increase the chances for success. Ipsos Marketing has identified three factors crucial to new product success:
- Relevance
- Expensiveness
- Differentiation
This paper offers empirical evidence and real-life examples that demonstrate Relevance, Expensiveness, and Differentiation are the key factors that Marketers should focus on.
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