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Time has seen concept evaluation become more of a science than an art. Unfortunately, the rigidity that has come with it ensures that companies will continue to miss potentially lucrative ideas. However, with the right process in place and strategic (archetypes and scorecards) versus absolute ("high-low" game) concept evaluation – your odds of finding the next big hit will increase dramatically. Learn how to identify your next big opportunity by reading our latest Point of View.
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1 PDF
6 pages; 8 charts/graphs.
Industry & Services
Concept Evaluation
