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Is Changing Your Package Worth the Cost?
Measuring Incremental Sales from a New Package Design Prior to Launch
The ultimate goal of redesigning consumer goods packaging is to increase sales. However, many package testing systems focus on such dimensions as shelf standout and brand fit and fail to provide the Marketer with an estimate of sales incrementality.
This Ipsos paper explains how package testing can be leveraged to answer the critical question of whether or not a new package design will help increase sales.
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