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How Do I Know If I Have a Good Idea?
Moving Beyond Idea Ranking to Market Potential Estimates
There are lots of ideas out there, but there aren’t enough good ideas. Instead there are lots of mediocre ideas that clog up the system. What is needed is a better approach for evaluating ideas.
This paper identifies common pitfalls related to idea testing, and then describes how a quantitative approach for screening ideas that provides:
- Best measures for idea testing
- Benchmarking of idea testing results
- Forecasting capabilities
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