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Canada's Most Influential Brands of 2012
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Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Ipsos Reid identified six dimensions that contribute to influence:
- Leading Edge
- Trust
- Relevance
- Presence
- Corporate Citizenship
- Engagement
Learn more about these six dimensions and the companies that make up the 2012 Top Ten most influential brands in Canada by reading our latest Point of View.
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