Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Bringing The Patient Into The Boardroom

We know what physicians tell us about patients with a chronic disease. We also know what patients state about their experiences. But do we really...     


The Evolving World of PsA

The world of Psoriatic Arthritis (PsA) is in constant flux. It was just 11 years ago when the first biologic was approved for the treatment of...     


How Nest Rose To The Top

Innovations are all around us, and sometimes an update or a rethinking of an old idea makes a world of difference. Read our paper featuring research...     


The Most Influential Brands in the United States 2013

Ipsos recently conducted a study, unveiling the most influential brands in the United States, with detailed case study perspectives on the five...     


Topics

Ad Recall  •  Affluent  •  Alienation Testing  •  Banking  •  Benchmarking  •  Brand Communications  •  Brand Equity  •  Brand Loyalty  •  Brand Penetration  •  Brand Research  •  British Columbia  •  Business  •  Canada  •  CanWest Media  •  China  •  Coca-Cola  •  Concept Development  •  Concept Evaluation  •  Concept Testing  •  Consumer Trends  •  Consumers  •  Customer Satisfaction  •  Data Collection  •  Digital Content  •  Digital Media  •  Economic Recovery  •  Economy  •  Emerging Markets  •  Emotional Measurement  •  Entertainment  •  Environment  •  Equity Flow  •  Ethnic and New Canadians  •  Family  •  Fashion  •  Food  •  Forecasting  •  Fortune 500  •  Gambling  •  Government  •  Green  •  Health & Pharmaceuticals  •  Health Insurance  •  Healthcare  •  Healthcare Dynamics Model  •  Hierarchical Bayes Model  •  Hospitality  •  Idea Testing  •  Immigration  •  Innovation  •  Inter@active Reid  •  Interactive Custom Panels  •  Internet  •  Internet Gambling  •  Internet Usage  •  Likability  •  Line Optimization  •  Lottery & Gaming  •  Low-Income  •  Market Landscaping  •  Market Permeability  •  Media  •  Modeling  •  Multiattribute Utility Theory  •  Newspapers  •  Olympics  •  Online Panels  •  Packaging Design  •  Panels  •  Positioning  •  Predictive Modelling  •  Pricing  •  Product Development  •  Product Extension  •  Product Launch  •  Product Testing  •  Public Attitudes  •  Public Opinion  •  Purchase Decision Trees  •  Qualitative  •  Recession  •  Relevance, Expensiveness and Differentiation  •  Retail  •  Rewards Programs  •  Sales  •  Segmentation  •  Social Media  •  Sports  •  Tax  •  Technology  •  Teens  •  Telephone Surveys  •  Travel  •  Trial Potential  •  USA  •  Video  •  Wireless Trends  •  Youth