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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Bringing The Patient Into The Boardroom

We know what physicians tell us about patients with a chronic disease. We also know what patients state about their experiences. But do we really...     

The Evolving World of PsA

The world of Psoriatic Arthritis (PsA) is in constant flux. It was just 11 years ago when the first biologic was approved for the treatment of...     

How Nest Rose To The Top

Innovations are all around us, and sometimes an update or a rethinking of an old idea makes a world of difference. Read our paper featuring research...     

The Most Influential Brands in the United States 2013

Ipsos recently conducted a study, unveiling the most influential brands in the United States, with detailed case study perspectives on the five...     

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