Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by...
Segments are dynamic not static: Who will migrate to other segments, who will form the basis of emerging segments, and how will they respond to...
Undertaking strategic research is a risky proposition. It's high profile. It's expensive. And it's never straight forward. There are multiple issues...
We all know it sounds good in theory: retailers and manufacturers should work together more closely to meet shoppers' expectations. However, putting...
Download this paper to learn more about the four important rules to follow in order to hone your concept writing.
The motivations for why consumers purchase products are actually less relevant than most marketers would like to believe. Whether purchasing due to...
4 pages; 4 charts
Line extension forecasts have traditionally included only the parent brand and have not branched out to capture category growth or the effect of the...
4 pages; 4 charts
Download this paper to read seven predictions about how new product forecasting models will transform in the new age of marketing. This paper will...
4 pages; 4 charts
As the choices facing consumers in the consumer packaged goods marketplace become more numerous and varied, increased attention must be given to...
4 pages; 4 charts
Currently, many retailers and manufacturers treat deciding on the appropriate number of SKUs to offer as a tactical undertaking designed to maximize...
4 pages; 1 chart
The mobile payment space is changing rapidly, and the 'end-game' appears to be headed towards the ability to use smartphones to make mobile payments....
4 pages
Concept databases can lead CPG Marketers to make the wrong decisions about which of their innovations are destined for success.
Why? Because these...
4 pages
In this paper, Ipsos Marketing shares insight into a newly developed approach to forecasting that significantly changes the way this critical...
5 pages, 2 charts
Download this detailed Point of View to learn how marketers can develop better communication strategies to target Canada's new immigrants. This paper...
4 pages
Spurred on by a heightened social consciousness and empowered by social media, the New Consumer’s newly shaped attitudes about self, community, the...
4 pages; 3 charts
There are lots of ideas out there, but there aren’t enough good ideas. Instead there are lots of mediocre ideas that clog up the system. What is...
4 pages
Spurred on by a heightened social consciousness and empowered by social media, the New Consumer’s newly shaped attitudes about self, community, the...
6 pages; 4 charts.
Winning at point of sale means making shopping easy for your shoppers. In order to achieve this, laying out your fixture in line with the way...
4 pages, 1 charts.
As we see signs that the current recession may be abating, Marketers need to strategize now on how their brands will grow in the upcoming economic...
4 pages
In this new point of view (part 2 of a 3-part series), Ipsos offers more learnings and interpretation to assist with decision-making during these...
4 pages; 3 charts
Download our latest paper to learn more about the different types of co-creation approaches and get specific recommendations on how co-creation can...
6 pages; 6 charts/tables
The current economic indicators and public polling data confirm we are in a time of extreme volatility. In response to the recession, businesses are...
4 pages; 2 charts.
The ultimate goal of redesigning consumer goods packaging is to increase sales. However, many package testing systems focus on such dimensions as...
8 pages; 4 graphs/charts.
Learn more about why some pharmaceutical brands are able to go beyond communicating their functional attributes to impress a lasting, positive, and...
4 pages; 3 figures
Many brand research models do not provide a holistic view of the brand and do not offer solid recommendations for driving brand growth into the...
3 pages;
Read our latest Point of View to learn what you can expect of the travel and hospitality industry in 2009, and the significant role that America's...
4 pages; 5 charts.
This paper offers solid evidence that Relevance, Expensiveness and Differentiation -- what we call the RED measures -- are superior measures for...
7 pages; 6 charts.
Most large consumer goods companies leverage brand extension strategies to grow their brands. This paper helps the Marketer to consider brand...
4 pages;
By studying past economic downturns, Ipsos Marketing has uncovered lessons learned that Marketers in today’s challenging times should consider,...
4 pages; 2 charts.
So here we are. We're in a recession. Belts are tightening and budgets are getting trimmed. And if you operate in the travel and hospitality sector,...
4 pages; 5 tables.
With so many variables having the potential to impact new product success, it is difficult for Marketers to discern which factors they can and should...
4 pages;
No matter how you look at it, there’s really no denying that the U.S. and global economies are having a very real impact on virtually all consumers....
4 pages; 3 charts.
How expensive consumers perceive your product to be – a measure we call "Expensiveness" – is a proven diagnostic for evaluating price and a...
4 pages; 2 charts.
Marketers know that understanding the market in which a new product will compete is an important first step in the innovation process; consequently,...
6 pages; 8 charts/graphs.
Time has seen concept evaluation become more of a science than an art. Unfortunately, the rigidity that has come with it ensures that companies will...
6 pages; 9 charts
Ipsos Vantis has evaluated over 10,000 new product ideas over the past 20 years. For many of these, there has been an opportunity to observe and...
4 pages; 2 charts.
Increasingly there is greater demand to introduce elements of forecasting, particularly Year I maximum trial potential, during early-stage concept...
4 pages;
Purchase intent continues to be the primary decision-making tool used during concept screening for many consumer packaged goods manufacturers despite...
8 pages; 7 charts
To truly understand categories and gain strategic advantage, companies must understand the marketplace through the eyes of their consumers. To this...
4 pages
Concept testing is a critical step in identifying winning ideas, and the vast majority of consumer packaged goods companies are engaged in some form...
8 pages; 9 charts
With consumers seeking more than just variety and at the same time retailers unable or unwilling to stock full product lines, manufacturers are...
4 pages; 5 charts.
The first year a product is on the market is the most critical. Consumers can be the key to understanding why a new product is or isn’t meeting...
4 pages;
The product test design you choose lays the foundation for ensuring that the results you receive are relevant to your business issues. But how do you...
