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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.


The Most Influential Brands in Canada

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we...     


Digital Innovation in Banking: Outsource and Let the Tech Pros Take the Reins

Today’s banks are feeling the squeeze from Silicon Valley’s fast-moving Financial Technology pioneers. Whether it’s investing directly, staging...     


Incremental versus Monumental Decision-Making

In this paper, we use real-life case studies to illustrate how the need for speed and action are significantly impacting marketing and market...     


Device Agnostic: Why You Need to Transform Now

Device agnostic is today, not tomorrow. This paper showcases Ipsos’ latest research on research about device agnostic, offers practical advice for...