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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Taking Healthcare Market Research into the New Normal

The how and why of an online community are important to discuss and understand - because of the investment involved, there must be a return for the...     

Striking at the Heart of Cancer

The treatment of cancer is a complicated field, involving the close cooperation of several medical disciplines, ranging from medical oncology to...     

The Type 2 Diabetes Pandemic and the Race for the Optimal Treatment

Type II diabetes, a pathology associated with an unhealthy sedentary lifestyle, is spreading out of control across both industrialised and emerging...     

Market Research Meets Market Reality

As the pharmaceutical market has evolved at tremendous speed, so too have our measures for understanding physician’s preference for treatment options...     

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Topics

Ad Recall  •  Affluent  •  Alienation Testing  •  Banking  •  Benchmarking  •  Brand Communications  •  Brand Equity  •  Brand Loyalty  •  Brand Penetration  •  Brand Research  •  British Columbia  •  Business  •  Canada  •  CanWest Media  •  China  •  Coca-Cola  •  Concept Development  •  Concept Evaluation  •  Concept Testing  •  Consumer Trends  •  Consumers  •  Customer Satisfaction  •  Customer Satisfaction  •  Data Collection  •  Digital Content  •  Digital Media  •  Economic Recovery  •  Economy  •  Emotional Measurement  •  Entertainment  •  Environment  •  Equity Flow  •  Ethnic and New Canadians  •  Family  •  Fashion  •  Food  •  Forecasting  •  Fortune 500  •  Gambling  •  Government  •  Green  •  Health & Pharmaceuticals  •  Health Insurance  •  Healthcare  •  Healthcare Dynamics Model  •  Hierarchical Bayes Model  •  Hospitality  •  Idea Testing  •  Immigration  •  Innovation  •  Inter@active Reid  •  Interactive Custom Panels  •  Internet  •  Internet Gambling  •  Internet Usage  •  Likability  •  Line Optimization  •  Lottery & Gaming  •  Low-Income  •  Market Landscaping  •  Market Permeability  •  Media  •  Modeling  •  Multiattribute Utility Theory  •  Multicollinearity  •  Newspapers  •  Olympics  •  Online Panels  •  Packaging Design  •  Panels  •  Positioning  •  Predictive Modelling  •  Pricing  •  Product Development  •  Product Extension  •  Product Launch  •  Product Testing  •  Public Attitudes  •  Public Opinion  •  Purchase Decision Trees  •  Qualitative  •  Recession  •  Relevance, Expensiveness and Differentiation  •  Retail  •  Rewards Programs  •  Sales  •  Segmentation  •  Social Media  •  Sports  •  Tax  •  Technology  •  Teens  •  Telephone Surveys  •  Travel  •  Trial Potential  •  USA  •  Video  •  Wireless Trends  •  Youth