Using Behavioral Economics for New Product Success

by Brad Bane & Colin Ho

Want insights into the relevance of behavioral economics to new product adoption? Using case studies to illustrate how abstract psychological concepts such as the status quo bias can be captured via text analysis of open ended responses to new product concepts, this article provides guidance as to how concepts should be written to motivate consumers to change, and suggestions for specific changes to the concept testing survey to evaluate consumer acceptance of new products.

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Using Behavioral Economics for New Product Success

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Colin Ho
Senior Vice President, US
Ipsos Marketing
+1 513 984 0189