Using Behavioral Economics for New Product Success

by Brad Bane & Colin Ho

Want insights into the relevance of behavioral economics to new product adoption? Using case studies to illustrate how abstract psychological concepts such as the status quo bias can be captured via text analysis of open ended responses to new product concepts, this article provides guidance as to how concepts should be written to motivate consumers to change, and suggestions for specific changes to the concept testing survey to evaluate consumer acceptance of new products.

For registered users

Please login to view the full article.

Not registered yet?

Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.

Register Now

Using Behavioral Economics for New Product Success

Downloads PDF

1 PDF

Contact

Colin Ho
Senior Vice President, US
Ipsos Marketing
+1 513 984 0189
colin.ho@ipsos.com