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The True North, Strong and Mobile: A Look at Canada's Mobile Landscape
Ipsos-Ideas / Marketing
by Corrie Rabey & Mary Beth Barbour
The mobile device revolution is sweeping across the globe as more people purchase Smartphone, Tablet and eReader devices. This is true in Canada as well, and although the infatuation is strong, we are showing signs of maturing as mobile device users. But that doesn’t mean we’re not eager to buy and consume!
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