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The 'New Normal' of Research
Ipsos-Ideas / Marketing
by Shelley Zalis
Welcome to a brave new world. In the past several years, social trends, technology, market pressures, innovations and new ways of thinking have profoundly changed the way we think about, conduct and use market research. There is a "new normal" and the implications for your business are enormous.
So what does the "new normal" mean for market research?
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