Leveraging Social Wisdom for Better Community Insights

by Rachel Belinky

As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation. Consumer engagement is particularly crucial when it comes to market research online communities (MROC’s), where ongoing relationships are often the most influential factor in determining depth of participation and quality of insights.

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Leveraging Social Wisdom for Better Community Insights


Rachel Belinky
Community Strategist
Ipsos SMX