Interactive Banking: Dollars and Sense

by Catherine Dawson

Increasingly integrated in our everyday lives, the Internet has transformed the way Canadians connect, interact and consume. Canvassing the nation, Ipsos Reid delves into the ‘who, what and why’ of Internet and technology usage and attitudes among Canadians. For a recent issue of the 2012 Ipsos Canadian Inter@ctive Reid Report, we took a look at Canadians' use of smartphones and tablets and their evolving habits with those two devices as well as Internet Canadians' online banking behaviours in the context of those new devices.