A Conversation in Entering the Social Media Conversation
by Kristi Diaz & Maury Giles
Brands want to engage with customers through social media, but most have trouble figuring out how to begin. Johnson & Johnson turned to Kristi Diaz and Maury Giles of Ipsos Open Thinking Exchange to help them identify how they could enter the social media conversation in a way that people would find genuine and helpful. Diaz and Giles shared how they were able to use a research-based, consumer-centric approach to create an immersive and relevant program for Johnson & Johnson.
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