May 2012
While consumer perceptions toward store brands have slipped on many dimensions over the last two years, store brands may be starting to improve on...
March 2012
Brands want to engage with customers through social media, but most have trouble figuring out how to begin. Johnson & Johnson turned to Kristi Diaz...
March 2012
Welcome to a brave new world. In the past several years, social trends, technology, market pressures, innovations and new ways of thinking have...
January 2012
To fully leverage our brands, we need to separate the consumer act of deliberating from the act of choosing, understand the role that instinct or...