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Engaging CPG Consumers in the Digital Space
Global-Consumer-Views / Marketing
Consumers Obtain Information from Websites, but Express Themselves on Facebook
Global consumers are more likely to visit a CPG brand’s Website than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG category. Still, CPG Websites lag behind Facebook sites in providing a forum for consumer feedback. While consumers consider Websites to be the place to go for information about a brand and promotional offers, they find Facebook to be the ideal platform for voicing their opinions and connecting with other customers.
