Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of development. Once the concepts were created, it took 4 weeks to field, analyze and deliver the results — in other words, up to 12 weeks to complete the testing. By the end of one year, this old school approach yielded 12 validated concepts.
Read our latest case study to discover the bottom line results our client achieved when we implemented Ideas*Overnight — a quantitative idea screening tool that tests up to 100 ideas in less than 24 hours.
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