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Case Study

QualTV: The Voice of Working Women

11:38 Minutes

Welcome to QualTV , a documentary film research report that uses the voice of consumers to share insights. In this segment, our own Elizabeth...     

Leading retailer harnesses the power of a proprietary customer panel to maximize sales

2 pages

Retailers are continuously looking for new and innovative ways to communicate with their customers, exceed their ever-changing expectations and grow...     

Staking a Unique Position in a Crowded Market

2 pages; 1 chart

Accubiotix,* one of the world’s leading pharmaceutical companies, was looking to measure the health of one of their brands in Canada relative to a...     

Empirical Evidence Displaces Common Belief That Clinician Decision-Making Process is Purely Scientific

2 pages; 1 chart

Clinicos,* a leading international research-based pharmaceutical company, was looking for a way to gain more in-depth understanding of emotional...     

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Topics

Ad Recall  •  Affluent  •  Alienation Testing  •  Banking  •  Benchmarking  •  Brand Communications  •  Brand Equity  •  Brand Loyalty  •  Brand Penetration  •  Brand Research  •  British Columbia  •  Business  •  Canada  •  CanWest Media  •  China  •  Coca-Cola  •  Concept Development  •  Concept Evaluation  •  Concept Testing  •  Consumer Trends  •  Consumers  •  Customer Satisfaction  •  Customer Satisfaction  •  Data Collection  •  Digital Content  •  Digital Media  •  Economic Recovery  •  Economy  •  Emotional Measurement  •  Entertainment  •  Environment  •  Equity Flow  •  Ethnic and New Canadians  •  Family  •  Fashion  •  Food  •  Forecasting  •  Fortune 500  •  Gambling  •  Government  •  Green  •  Health & Pharmaceuticals  •  Health Insurance  •  Healthcare  •  Healthcare Dynamics Model  •  Hierarchical Bayes Model  •  Hospitality  •  Idea Testing  •  Immigration  •  Innovation  •  Inter@active Reid  •  Interactive Custom Panels  •  Internet  •  Internet Gambling  •  Internet Usage  •  Likability  •  Line Optimization  •  Lottery & Gaming  •  Low-Income  •  Market Landscaping  •  Market Permeability  •  Media  •  Modeling  •  Multiattribute Utility Theory  •  Multicollinearity  •  Newspapers  •  Olympics  •  Online Panels  •  Packaging Design  •  Panels  •  Positioning  •  Predictive Modelling  •  Pricing  •  Product Development  •  Product Extension  •  Product Launch  •  Product Testing  •  Public Attitudes  •  Public Opinion  •  Purchase Decision Trees  •  Qualitative  •  Recession  •  Relevance, Expensiveness and Differentiation  •  Retail  •  Rewards Programs  •  Sales  •  Segmentation  •  Social Media  •  Sports  •  Tax  •  Technology  •  Teens  •  Telephone Surveys  •  Travel  •  Trial Potential  •  USA  •  Video  •  Wireless Trends  •  Youth