Let’s Do Lunch

Canadian Grocer Magazine, March/April 2015 — Within many of the world’s cultures, lunch is the most important meal of the day. It’s a time to share a dish with friends and family, or bask in quiet solitude with a favourite meal and a book; a short reprieve that leaves us refreshed and ready to face the afternoon. In Canada, lunch isn’t nearly so quaint. Not only is it the most skipped meal of the day, but when Canadians do eat lunch, it often involves hurried words like “drive thru,” “microwave” or “convenience.” Has lunch lost its lustre? Find out by reading our latest article.

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Let’s Do Lunch


Kathy Perrotta
Vice President, Canada
Ipsos Marketing