Pharmaceutical Executive Article Published January 1, 2012 – Much has been written about the increasing influence of patients in the healthcare...
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Marketing
Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by...
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Marketing
Pharmaceutical Executive Article Published December 1, 2011 – In a joint initiative with NCL, Pharm Exec convened an expert panel in October...
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Marketing
As marketers, we are trained to shout our message from the rooftops. But particularly when an improvement to a product's health profile has been...
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Marketing
Segments are dynamic not static: Who will migrate to other segments, who will form the basis of emerging segments, and how will they respond to...