Marketing

An Agile Approach to Innovation

An Agile Approach to Innovation

Our client was spending in excess of $300K with Ipsos testing approximately 60 concepts across three waves per year, resulting in over 600 hours of...

Springboard from Social Listening to Social Intelligence

Hear Ipsos’ Douwe Rademaker share tips about how to Springboard from Social Listening to Social Intelligence. The Internet is bustling with... Marketing

An Efficient Alternative to Concept Optimization

We are all familiar with the empirical tools used to evaluate concepts, optimize the words and phrases, and forecast sales. But these fail to examine... Marketing

Webinar: Fall in Love with Online Communities for Product Testing

Watch this webinar to hear case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and... Marketing

The Most Influential Brands in Canada

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we... Marketing