The findings of this global survey uncover consumer interest in food and beverages, vitamins and supplements, and health and beauty products that...
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Marketing
Recently, Ipsos invited marketers from America's leading pharmaceutical companies to participate in a survey about competition in the pharma sector...
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Marketing
Concept databases can lead CPG Marketers to make the wrong decisions about which of their innovations are destined for success.
Why? Because these...
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Marketing
Global consumers are more likely to visit a CPG brand’s Website than become a Facebook fan or Twitter follower of a CPG brand, regardless of the CPG...
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Marketing
View this recorded presentation to learn some intimate details about how Americans and Canadians feel about Internet gambling, if it should be...