White Paper

May 2012

• May 05 - May 08

• National Restaurant Association: International Foodservice Marketplace 2012

  Chicago, IL

• May 07

• Ask The Expert About Leveraging the Potential for ‘Word of Mouth’ and ‘Word of Mouse’

• May 10

• Seattle Knowledge Summit: Collaborate, Integrate & Innovate - Moving from Data to Insights

  Seattle, WA

• May 15

• Ask The Expert About How Emotions Can Help You Get From Good to Great Communications

• May 20 - May 23

• PBIRG Annual Conference

  Chicago, IL

• May 22

• Mapping the Ideal Customer Experience. Habits that lead to Truth. Pain. Delight.

• May 23

• BCAMA Vision Conference

  Vancouver, BC

• May 23

• Customer Loyalty Measurement Is Broken - A Conference Board Webinar

• May 28

• MACU Webinar: Building Better Member Experience

• May 29

• Webinar: Getting Consumers to ‘Eat-Up’ Your Brand – Managing Your Restaurant's Brand Equity

• May 30 - June 01

• MRIA 2012 Conference: Sample the Edge

  St. Johns, NL

• May 30

• Brand Match Launch Event (B)

• May 30

• Brand Match Launch Event (A)

• May 30

• Ask The Expert About What If Your Ad Goes Viral?

June 2012

• June 04 - June 06

• 2012 MACU Strategic Marketing Conference & AIME Awards Gala

  Niagara Falls, ON

• June 04 - June 06

• MRA 2012 Annual Conference

  San Diego, CA

• June 05

• Strategic Insights Swedish Style: IKEA's Approach to Customer Understanding Webinar

• June 06

• Brand Match Launch Event

• June 07

• Webinar: Getting Consumers to ‘Eat-Up’ Your Brand – Brand Positioning In A Competitive Context

• June 12

• Webinar: Getting Consumers to ‘Eat-Up’ Your Brand – Growing Your Share of Wallet

• June 20

• The Impact of Obamacare: A Webinar on the Rapidly Changing Health Care Exchange Market

July 2012

• July 17

• Vancouver Knowledge Summit: It's Cool To Be Innovative

  Vancouver, BC

• July 17 - July 18

• Customer Experience Conference

  Chicago, IL

• July 18 - July 20

• Shopper Insights In Action: Championing the Value of Activiating Research

  Chicago, IL