Profitable Loyals: A Case Study

Speakers: Brett Tucker, Timothy Keiningham
Recorded Date: Tuesday, June 03, 2008
Duration: 57:27 minutes

When it comes to truly understanding who your most profitable customers are, and growing that segment to in turn drive business growth, Ipsos Loyalty's unique approach C3 – Customers in Three Dimensions, can provide you with the one number that really matters. C3 is a multi-dimensional methodology that brings together the three key components that connect loyalty to profitability – attitudinal loyalty, behavioral loyalty, and customer value.

In this presentation, Tim and his colleagues share a recent case study where the C3 approach was applied, with the end goals of 1) identifying Profitable Loyalty customers, 2) understanding the drivers of loyalty amongst Profitable Loyals and 3) tying these results back to customer & company financials.

Learn how to turn more of your current customers into your ideal customers by viewing this online seminar now.