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Point of View

Get the Ipsos Point of View on your research challenges. We share our experience, learnings, methodologies, and perspectives on five research specialties: advertising, loyalty, marketing, media, and public affairs research.


The Essential Steps for Building and Maintaining a Best-in-Class Customer Experience Culture

At Ipsos Loyalty, we always apply our four-stage conceptual framework when conducting discovery work with companies looking to developing a CX...     


Winning Hearts & Minds: Loyalty in Action

Just because your surveys are telling you your customers are satisfied, doesn’t mean they are loyal! Loyalty is a function of both attitudes and...     


Drive Your Results With Target-Setting Analytics

Do you know the answers to these: How can strategic target-setting help achieve best-in-class industry performance? How should targets be set for...     


Should You Reward Staff for Five-Star Service?

Pay that reflects performance makes good business sense. The same follows for linking employee compensation with customer satisfaction metrics....