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Customer Journey Mapping | Your Customer is on a Journey by Ipsos Loyalty
Ipsos-Ideas / Loyalty
by John Carroll III
Humans are complex. And breakthrough discoveries in cognitive psychology, neuroscience, and behavioral economics are starting to help us make sense of just how humans make decisions. We are beginning to understand that priming, habits and heuristics are core to understanding how experiences form attitudes, and how attitudes influence intention and behavior. The idea that humans act in the rational fashion described by classical economic models is now recognized to be flawed.
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