Mystery Shopper Programs | Industry Trends from Ipsos Loyalty
by Jane Edwards-Hall
Perhaps it seems like a bit of an oxymoron to ponder what’s hot in mystery shopping. Mystery shopping as a research technique has been around for quite some time, and from a passing glance, it could be said not much has changed.
However, the paradigms around mystery shopping and around your business have changed. Budgets are tighter. Goals are being set higher. And the competition is much more intense. What that means is that in order to extract relevant and useful research, we have to innovate and that means bringing new ideas, new tools, and new techniques into the world of mystery shopping.
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