Customer Information and Research Drives Better Business Results
by John Carroll III
When it comes to Southwest Airlines, a leader in the world of Customer Loyalty, the saying ‘LUV is in the air’ couldn’t be more true! Learn what Alissa Jaquish, Customer Insights Senior Manager with Southwest Airlines has to say about how SWA measures, models and manages Customer information and research to drive better business results. This transcript offers highlights from a 2012 Ipsos Loyalty webinar featuring SWA and Ipsos Loyalty’s Global Head of Clients, John Carroll III.
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