10 Things You Don’t Know About How Customers Use Smartphones

by John Carroll III & Ken Peterson

Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash forward to the 2010s and it seems that almost everyone has a smartphone and they’re doing much, much more with it than calling home to see if there’s enough milk in the fridge. Wouldn’t you love to know what they are doing their smartphones? Of course, you would, because what you don’t know can hurt you.

For registered users

Please login to view the full article.

Not registered yet?

Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.

Register Now


10 Things You Don’t Know About How Customers Use Smartphones

Contact

JohnCarroll III John Carroll III
Global Head of Clients and Marketing
Ipsos Loyalty
Work+1.312.526.4809

KenPeterson Ken Peterson
Chief Operating Officer
Ipsos Loyalty US
Work+1.720.219.4939