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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

For Mobile Banking, It Pays to Know Consumers

July 2015

The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry. Consumer...     

Are Americans Ready For Retirement?

January 2015

At Ipsos Loyalty, we keep an eye on current trends. Currently, we are seeing a clamor of noise surrounding workers approaching retirement, and clear...     

The High Price of Customer Satisfaction

April 2014

Most managers believe that customer satisfaction is linked to higher business performance. As a result, “satisfaction guaranteed or your money back”...     

The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

November 2013

One of the recurring themes I’ve heard from customer experience professionals is their company is not Mystery Shopping their front line employees...