February 2012
Perhaps it seems like a bit of an oxymoron to ponder what’s hot in mystery shopping. Mystery shopping as a research technique has been around for...
January 2012
Traditional loyalty scores, measures and metrics provide a snapshot of what consumers think, but do they predict the core metric that everyone wants...
August 2011
Ipsos Loyalty recently launched Experience Optimizer, a research approach designed to clearly map out and prioritize customer touchpoints that engage...
February 2011
How do you measure and manage loyalty if your organization operates under conditions of being a monopoly? Here are some measures that work.
