Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

What's Hot in Mystery Shopping

February 2012

Perhaps it seems like a bit of an oxymoron to ponder what’s hot in mystery shopping. Mystery shopping as a research technique has been around for...     


Know and Grow Your Share: The Wallet Allocation Rule

January 2012

Traditional loyalty scores, measures and metrics provide a snapshot of what consumers think, but do they predict the core metric that everyone wants...     


Q&A: Experience is Everything

August 2011

Ipsos Loyalty recently launched Experience Optimizer, a research approach designed to clearly map out and prioritize customer touchpoints that engage...     


What is loyalty without choice?

February 2011

How do you measure and manage loyalty if your organization operates under conditions of being a monopoly? Here are some measures that work.