Linkage analyses can be defined as establishing the statistical connection between two (or more) separate sources of data. In essence, linkage...
The more you like a product, the more likely you are to buy it again, right? Traditional market research suggests this is the case - that improving a...
Despite having a surplus of undifferentiated drugs, heritage blockbusters going off patent and weak pipelines, most pharmaceutical companies are...
Sometimes one needs to take credit where credit is due. Apple is clearly getting credit for its market leading mobile device, the iPhone. At the same...
Today's coupons aren't your grandmother's coupons – the kind that were crammed between the comics and apartment ads in the Sunday paper. Now, coupons...
Emails from businesses bother me enough that I have a separate "consumer" email address – for banking, buying clothes, downloading music, booking...
Walking through a Whole Foods grocery store a few weeks ago got me observing some interesting things. Have you ever noticed that refrigerated...
