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Why Loyalty Matters
Chapter 1 - The Why Of Loyalty
Download a complimentary copy of Chapter 1 or listen to the audio recording from a new book co-authored by renowned loyalty expert Timothy Keiningham, Chief Strategy Officer and Executive Vice President for Ipsos Loyalty.
Why Loyalty Matters offers a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power. Examining the role of loyalty in all aspects of our lives, Why Loyalty Matters offers a new and potentially life-changing way to understand our innate need for loyalty, as well as our ability to sustain loyal relationships throughout our lives. Why Loyalty Matters is both a powerful contribution to the science of loyalty research, and a gift to all those who lament the decline in loyalty we witness all around us and seek to build the foundation for lasting fulfillment.