Home / Knowledge & Ideas / Loyalty / Articles /
Loyalty Myths
In their recently published book, Loyalty Myths, Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and offer tested strategies to set businesses back on track. The authors concentrate on six strategic business areas including management practices, loyalty programs, and profitability. Excerpts from eight of our Loyalty Myths are available for download.
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.
