Articles

What is the Wallet Allocation Rule?

In today’s competitive marketplace, customer loyalty isn’t enough to succeed. It is important to grow share of wallet. This is a percentage of...     


The Wallet Allocation Rule and Your Brand

Forbes.com Article Published September 26, 2011 - During this interview with the thought leaders behind Ipsos Loyalty's Wallet Allocation Rule,...     


Customer Loyalty Isn't Enough. Grow Your Share of Wallet

Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice...     


Can We Talk? The Impact of Willingness to Recommend on New-to-Market Service Brand Extension Within a Social Network

Download this paper scheduled for release in the Journal of Service Research1. Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of...