In today’s competitive marketplace, customer loyalty isn’t enough to succeed. It is important to grow share of wallet. This is a percentage of...
Forbes.com Article Published September 26, 2011 - During this interview with the thought leaders behind Ipsos Loyalty's Wallet Allocation Rule,...
Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice...
Download this paper scheduled for release in the Journal of Service Research1. Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of...
After all the questions have been answered, all the data analyzed, and the charts and graphs neatly drawn up, there is one final piece – the final...
2 pages; 2 charts
Benchmarking is a necessary means of comparison – it can tell a company how well it’s doing and is often a first step towards creating meaningful...
2 pages; 1 chart
When I’m speaking with clients, there are often many questions related to how best to integrate data into a holistic framework, and how to make sure...
35 pages
Download a complimentary copy of Chapter 1 or listen to the audio recording from a new book co-authored by renowned loyalty expert Timothy...
2 pages
The economic crisis has jolted companies into the need to redouble efforts to foster customer loyalty. Numerous articles now tout the increased...
9 pages
To most senior managers, growth is the engine of prosperity and success. Growing companies flourish; shrinking companies die. Good managers...
Get the findings of a recent study that examined commonly held beliefs about customer loyalty by requesting a copy of our article published by MIT’s...
Get the findings of a recent study that addresses the lack of research tying escalated call center satisfaction and both retention of the co-branded...
Get the findings of a recent study that applied correlation and regression analyses on data gathered by requesting a copy of our article as recently...
18 pages
The key to marketing and sales revolves around two issues: winning customers and keeping them. No firm can survive without customers. However, the...
16 pages
In their recently published book, Loyalty Myths, Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and...
6 pages
Linkage and validation efforts have become increasingly common-place in customer satisfaction studies and the need continues for the identification...
