Published by Multibriefs, May 2013 – In this article, we offer a very simple approach for understanding the increasingly popular system known as...
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Loyalty
Chapter 5 from Service Management, The New Paradigm in Retailing - Retailers have long known that their long-term success depends upon customer...
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Loyalty
Published by the Harvard Business School October 25, 2012 — In this article, we evaluate the profitability of daily deals for merchants more...
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Loyalty
2012 Article published by the Journal of Interactive Marketing — Improving customer satisfaction has become a strategic imperative for managers and...
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Loyalty
View this recorded webinar during which our guest Jennifer Beyer of Allegiance Software, helps us understand how your conceptual approach to VOC/EFM...