Webinar: What's Hot In Mystery Shopping

Date: Tuesday, January 31, 2012
Details: 10:30am PT / 1:30pm ET (60 Minutes)

'Hot' and 'Mystery Shopping' are rarely used in the same sentence. But, the world of Mystery Shopping is spicing up as more traditional researchers deploy Mystery Shopping programs in new and imaginative ways.

Ipsos' Mystery Shopping tool-kit offers innovative new approaches that go far beyond the one-size-fits-all operational solutions often used.

Join us for this complimentary webinar to learn more about:

  • SmartShopping – A unique approach for sampling locations and touch-points that maximizes results and minimizes cost.
  • FairScorecarding – An analytical technique that determines how to restate performance metrics to make data comparable across measured touch-points.
  • Data Integration – We'll show you how to integrate Mystery Shopping results with other data sources to develop actionable insights that drive real business results.

Register Now. Space is limited.


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