Home  /  Knowledge & Ideas  /  Events  /

Webinar: Understanding the Global Consumer – New Rules for Success

The world is truly getting smaller while data are getting more abundant. The scale of economic clout is tipping towards developing markets. How do marketers evaluate consumer data and make the right marketing decisions when the means of reaching customers is different and constantly changing?

Today's consumers even answer questions differently as the channels to access to them have changed. The statistics we use as marketers are getting harder to apply as geographic nuances have emerged, especially between the emerging market cities. Consumers are increasingly relying on social gathering places to provide feedback on brands, rather than on more traditional survey methods.

Join us for this complimentary webinar to learn more. We will discuss emerging patterns for how companies are meeting these challenges to keep voice of the consumer at the front of marketing...

Patterns in Measurements – triangulating to truth, reaching consumers... even defining what 'global' means

Leapfrogging – bypassing developed market standards in developing markets

New Parallels with Journalism – why the need for journalistic skills will be crucial for tomorrow’s marketers and market intelligence professionals

Register Now. Space is limited.