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Webinar: Reach a Research Crescendo by Leveraging High Speed Qual & Quant

Big research initiatives can come up surprisingly fast, leaving little time to get things done right. This can mean making sacrifices – "should we get in-depth qualitative insight or a quantitative market assessment for our next innovation initiative?" You shouldn't have to choose between them.

Introducing Crescendo – an effective, high speed qual-to-quant research process for evaluating new product ideas. Crescendo leverages the qualitative concept development expertise of Ipsos Understanding UnLtd and the quantitative power of Ipsos InnoQuest’s concept testing.

Please join us for a 30 minute introductory webinar to learn how Crescendo can help you:

• Trim away excess research and analysis process that slows you down
• Bring your team closer to the consumer/customer
• Immediately validate your qualitative findings with normative benchmarks
• Walk away in 2 weeks with qual + quant results
• Prepare your team for the innovation fast track

Space is limited. Register today.