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The Conference Board: Customer Experience Leadership Conference

Don't miss your opportunity to hear from leading loyalty research experts at this year's Customer Experience conference.

Tim Keiningham, Chief Strategy Officer for Ipsos Loyalty, will discuss new approaches to measuring customer loyalty. There is rapidly growing evidence that classic measures of customer loyalty are weak predictors of business outcomes. During this session, Tim will introduce his award winning Harvard Business Review published thought leadership in this practical “tools you can use” session. To hear Tim discuss the Wallet Allocation Rule, please view this recorded webinar now.

In addition, John Carroll, Ipsos Loyalty's Global Head of Clients will moderate a panel discussion entitled Understanding the Customer of the Future. John will also lead the pre-conference workshop featuring a step-by-step guide to (re)creating a CEM strategy.

Learn more about this conference by visiting The Conference Board website.

And as a friend of Ipsos, you are eligible to use the following registration discount code: DA1.