SMB Ottawa 30: Digital Measurement and Consumer Understanding
Friday, June 22, 2012
Do we really know what our customers think?
Do we really know what works?
Hear Chris Greenfield, President of Ipsos ASI, explore the subject of measuring campaigns and marketing tactics online and off. During this presentation, Chris will provide a unique view and comparison to metrics across different mediums and methodologies and explore how we should translate these in a true consumer impact context. His talk will explore the use of digital as a marketing tool and how to fully understand true consumer impact on a brand at different stages of development by offering a look at different testing methodologies, as well as the danger of under or over-evaluating a campaign’s performance.
To learn more about this session or to register now, please click here.