Shopper Insights In Action: Championing the Value of Activating Research at Retail
Wednesday, July 18, 2012
- Friday, July 20, 2012
Ipsos is pleased to be a sponsor of this year's SIA Conference. Don't miss your opportunity to hear Ipsos Marketing's Mark Berry, Executive Vice President, Retail & Shopper Insights, discuss The Duke-Ipsos Research Center – Finally, an industry-academic partnership that works.
The Duke-Ipsos Research Center was founded in 2011 by Ipsos' Mark Berry, and Gavan Fitzsimons, R. David Thomas Professor of Marketing and Psychology at Duke University’s Fuqua School of Business. The Center is dedicated to advancing knowledge of the environment, factors and psychology that creates demand throughout the entire shopping experience. This is a unique on-going collaboration between contributing non-competitive CPG manufacturers, retailers, and academics from premier institutions from around the globe. During this session, Gavan and Mark will talk about the Center and its purpose as well as review compelling, shopper relevant experiments from the academic world that should be a part of everyone’s shopper knowledge bank.
To learn more about this conference, please click here.