Seattle Knowledge Summit: The Evolved Palates of Today’s Consumers – Is Local the New Global?
Thursday, June 9, 2011
||Registration: 12:30pm - 1:00pm
Presentations: 1:00pm - 4:30pm
Wine-Tasting: 4:30pm - 6:00pm
14710 Woodinville-Redmond Road NE
Click here for directions
Join us for Ipsos' 5th annual Seattle Knowledge Summit. This year we have chosen one of Washington's finest wineries as the ideal venue given their commitment to producing exceptional vintages. Just like the world of wine, our clients demand access to both international and local insights. As well, today's consumer, whether located in Kirkland or New Delhi, is sharing thoughts and files with family and friends via social networks, feeling the impact of economic and political news of the day, and influenced by the latest trends like the nutritional benefits of coconut water.
The lines between global, local and community have all blurred. During this year's Knowledge Summit, senior researchers from across Ipsos' five specializations - advertising, loyalty, marketing, media, and public opinion - will share research-based insights into the similarities and differences of global and local consumers, and why identifying their unique characteristics is as difficult as recognizing a wine's terroir.
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Space is very limited. Reserve your spot today. A detailed agenda will be posted shortly.