Re:think 2010: The ARF Annual Convention + Expo
Date:March 22-24, 2010
Location:New York City, NY
Ipsos is pleased to once again sponsor the annual Advertising Research Foundation Conference. This year, Ipsos ASI is sponsoring the Ogilvy Cocktail Reception. Each year, the ARF David Ogilvy Awards for Excellence in Advertising Research celebrates the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. This year, three of our clients are among those nominated!
In addition, several sector experts will be presenting at the conference.
Lee Markowitz, Global Chief Research Officer with Ipsos Marketing, will present Are You Using Yesterday's Forecasting Tools for Today's Innovations? The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to marketers are basically the same as those used in the 1970s. In his presentation, Mr. Markowitz will discuss the latest challenges CPG marketers face in trying to innovate and market new products – and how traditional forecasting tools are often too rigid to apply to current new product development processes. In addition, he will offer solutions in the form of a new, innovative and flexible forecasting system.
Ipsos ASI's Leah McTiernan will present, How's this for a big idea? Just do it… think different… real beauty – these big ideas have launched some of the most successful brand building campaigns ever. They weren’t just good ideas – they were big ideas. A big idea is not an ad. It is not a product concept. It is a truth that inspires consumers and propels your brand. Big ideas have unique research needs. So, what’s the big idea? Attend this informative session and find out.
Blast off! Ipsos ASI and OTX are on the move. What happens when one of the leading global advertising research firms joins forces with one of its most innovative, nimble, and savvy competitors? Innovation overdrive! In this session, OTX's Shelley Zalis and David Brandt join Lana Busignani of Ipsos ASI to discuss technology, insight, and evolution.
To learn more about this conference, please visit
the ARF website.